While it’s true that online marketing is one of the largest and fastest growing methods for reaching new customers, there’s also something to be said for using traditional methods of getting the word out about your dental practice. Direct mail marketing has decades of statistical information to back up its efficiency and its ability to generate interest with certain markets, which is why many businesses will still make an investment into this form of consumer interaction.
Our marketing experience doesn’t just stop at online; with our direct mail services, we can provide a way to implement a new option for patient engagement that will integrate into your other forms of marketing. Just as you might use SEO to gain organic search traffic, and PPC to generate interest from paid links, it may be useful to consider covering your offline marketing bases as well. With our direct mail options, we make it incredibly easy to do so.
- Choose from several different templates that are free of any branding or trademarked imagery, including design assets that we can provide directly to your direct mail materials.
- We offer many options for the card stock, font, header, background, and other variables, and can make recommendations based on the feedback that we’ve gotten from our experience in marketing. If you’ve never dealt with direct mail before, we’re quite apt at giving you the best idea of what will work for your business.
- Because all of our direct mail products and services are backed by our marketing history, we’ll also have the best idea of how to manage direct mail within your budget to get the best ROI. Our own methods of direct mail marketing and research give us the ability to increase your ROI over results that you may have seen in the past, and can even work in multiple markets to give you complete coverage.
While digital is the future, direct mail still works very well in the present in terms of getting the attention of the right patients, and in improving your own patient retention rates. You can use direct mail marketing to let patients know about new services that you offer, discounts that you may provide on certain services, and even utilize location-targeted direct mail to notify people of a new practice that you’re opening in the area.
Direct Mail with Digital Support
Want to get even better results from your direct mail marketing? We can implement features into your direct mail card that will support your online traffic through:
- Scannable QR codes that will work with smartphones to send mobile customers your way.
- Links to your website and e-mail address, including social media profiles.
- Information on discounts and other incentives that may be available through online contact forms, to drive traffic to your site.
All of your direct mail orders and products can be handled entirely through e-mail, including design prototypes that we can send for your review. We can send samples of direct mailers that you want to judge in person, and use graphics that you submit to personalize your direct mail card for the best results.
Once you’re satisfied with an order, we can begin sending direct mail cards out immediately, along with a mailing list that will be relevant to your location and targeted demographic. Throughout the process, you will be in contact with professional designers and marketers who know how to make direct mailing work for you, and how to maximize your patient leads as a result.
It’s easy to get started; contact our team today and find out how we can begin working on your direct mailing graphics, font choices, and more. We also provide direct e-mail support, with accompanying email lists, all based off of solid leads that are gathered through reputable sources. Our goal is to put you in touch with the people who are most interested in your dental services, and with direct mail, we can achieve that.