The web is a powerful tool for any dental practice to expand their reach and to increase new customers. In fact, the web is crucial in this day and age when it comes to being found and standing out. And the only downside? There are so many opportunities and strategies available here that it can sometimes be confusing to know where to start.
Read on then and we will look at some of the best marketing strategies for dentists and some of the top tools that a dentist marketing company will be likely to use.
SEO companies that perform SEO for business are experts in ‘search engine optimization‘. This means priming a website to be indexed by Google so that more searches bring that site up as a result. Strategies include adding lots of content to the site, subtle use of keywords throughout and building links on external sites.
Local SEO is a particular form of search engine optimization that targets a specific region. Here for instance, you might use Atlanta SEO to try and attract more clients and patients from Atlanta. This reduces the competition and ensures that the audience you are reaching is more precisely targeted.
Content marketing is something that goes hand in hand with SEO for business. Essentially, content marketing is the process of adding content to a website not only for SEO purposes but also to build authority and trust and to gain loyal readers.
Social mediaoptimization means posting regularly to social media sites, building followers and trying to be present on as many social networks as possible. This is a big part of what a dentist marketing company does and can help to build visibility and trust.
Video marketing Means promoting a business through the use of videos. One way to do this is to post regularly on YouTube with instructional videos, though there are other methods too – such as adding advertisements to your website.
PPC stands for ‘Pay Per Click’ which is a form of advertising. As the name suggests, this method means that you only pay when a user actually clicks your ads which means you won’t pay for unsuccessful advertising campaigns. Popular PPC platforms include Google AdWords and Facebook.
So there you go, plenty of methods that a dentist marketing company can use to help you get ahead. Use social media, SEO for business, local search engine optimization and video marketing and you’re sure to get at least 30 extra patients a month.