If you own your own dental practice with a few members of staff, then you might find that it’s a constant struggle to get new patients. This is why the smart small businesses will use social media and dentist marketing to gain those new customers and to general increase their exposure.
But to benefit from any type of dentist marketing, you first need to ensure you have a great website that can attract visitors and that will make it easier for them to find you and deal with you.
So what is it that sets a great dentist website apart? Read on and we’ll look at some of the things you need to do to ensure that you make the right impression when you get found online.
When creating any new website, there are some things you need to take into account. For starters, you need to ensure that you utilize responsive website design. This means that the site will adapt its layout to fit the screen size of the device viewing it.
At the same time, the website should be easy to navigate, it should convey all the correct information on the homepage and it should load quickly and efficiently. These things are all fundamental requirements of any website. And of course it needs to look generally attractive too.
But while dental websites need responsive website design and simple navigation just like any other site, they also have a few more specific requirements.
One example is that a dental website – moreso than many other websites – needs to inspire confidence and trust. You need to come across as a professional organization and an authority, as after all people are going to be letting you put your hands in their mouths…
At the same time, dental websites should choose a color palette that is ‘clinical and medical’. This will likely mean using whites, light greens and light blues. This must also adhere to the principles of basic color theory – utilizing complementary or analogous color choices for instance.
Finally, a dental website should be designed to increase new customers and get found online specifically using local search. All website design when handled correctly should be results focused meaning that it is focused on helping you to achieve your goals as a practice rather than just to perform as a ‘good website’.